- Search Engine Optimization (SEO) – SEO stands for Search Engine Optimization. It is the process of improving a website to perform well in search engine results. It is to improve the volume and quality of traffic to a website from a search engine.
- Pay Per Click Advertising (PPC)- PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked.
- Content Marketing- It is a marketing strategy used to attract, engage and retain audience by sharing related content in form of pictures, blogs, videos, podcasts, etc.
- Search Engine Marketing (SEM)- It is a method of promotion and advertising to help companies’ content rank higher among search engine traffic.
- Social Media Marketing- It is a from of marketing that uses social media as a form of marketing tool. Facebook Ads, Instagram Ads, etc.
- Influencer Marketing- Influencers are hired for doing promotion for our product or service. They do so on their social media accounts. That helps us to reach a wide range of customers by leveraging the popularity of the content creator.
- Email Marketing- In this form of marketing one send emails to their customers to let them know about any new product launch or any new scheme that is being introduced.
- Mobile Marketing- Promotion activity that takes place on mobile phones, smart phones, tablets, etc. through mobile optimized ads, push notifications, mobile apps, etc. to reach the targeted audience.
- Affiliate Marketing- This is the process where one earns commission from every product sold with the help of their advertisement. One selects a product of their choosing and promote that product and get commission for every sale.
- Augmented Reality and Virtual Reality Marketing- VR marketing helps company to bridge the gap between experience and expectation. This can be used to promote new product or service by providing a VR experience for the same. This can also help show the development in the existing product.