The most important step to begin with SEO is to conduct a full SEO audit of the client;s website. The website is the first and the most important thing for the business and that should be perfect. To begin any SEO activities you should know where the website stands, is the ON page is optimized with keywords or just a whole lot of AI content; is the technical aspects of the website correct and optimized and how is the off page standing of the website. so a detailed SEO audit will give you a clear picture on how to go forward with the SEO sctivities for the client.