SEO and PPC both work well, but one of them may suit your situation better according to your objectives. SEO is advisable for long-term results. It produces organic traffic for your website for free, but you’ll have to wait until your site ranks well. PPC provides the traffic you need much faster. You can receive visitors to your website almost instantly, but this traffic will disappear as soon as you stop running ads. In most cases, I would suggest that you implement both SEO and PPC to achieve short-term results with PPC and develop credibility and traffic in the long-term with the help of SEO.